In what Hollywood deems an important issue, Lionsgate has issued a cease-and-desist letter to a Harry Potter charity that is "piggybacking" off the "Hunger Games" name.
In a move that could only happen in Hollywood – even as the world appears to be crumbling down around us all – Lionsgate’s senior vice president for business affairs and litigation, Liat Cohen, has sent a cease-and-desist letter to Harry Potter Alliance’s Image Better Project because the group is running a charity campaign titled "Hunger is Not a Game." Cohen asserts that the group is "piggybacking off" the marketing for the Hunger Games movie marketing. Cohen further noted that his group was bothered by the "distortion" of the title of the new film.
With all the hype and marketing surrounding the movie, it is perhaps understandable that Lionsgate would want to ensure their "brand," if you will. But, again, it’s all a bunch of Hollywood silliness when it really is considered carefully. The letter from Cohen notes, "This is causing damage to Lionsgate and our marketing efforts. We have the ability to take down your sites as a violation of our trademark and other intellectual property laws. We hope that will not be necessary as this is too serious a subject."
What is a serious subject is the devaluation of the U.S. dollar, high unemployment, the U.S. federal debt and a pending war with Iran. The tiff between fat, greedy Hollywood execs is simply the type of thing that the sheep-like people of America like to pay attention to. But, we digress. In someone’s view, this stuff actually is important. More power to them. It remains to be seen if the Potter group’s charity will comply with the letter.
In a move that could only happen in Hollywood – even as the world appears to be crumbling down around us all – Lionsgate’s senior vice president for business affairs and litigation, Liat Cohen, has sent a cease-and-desist letter to Harry Potter Alliance’s Image Better Project because the group is running a charity campaign titled "Hunger is Not a Game." Cohen asserts that the group is "piggybacking off" the marketing for the Hunger Games movie marketing. Cohen further noted that his group was bothered by the "distortion" of the title of the new film.
With all the hype and marketing surrounding the movie, it is perhaps understandable that Lionsgate would want to ensure their "brand," if you will. But, again, it’s all a bunch of Hollywood silliness when it really is considered carefully. The letter from Cohen notes, "This is causing damage to Lionsgate and our marketing efforts. We have the ability to take down your sites as a violation of our trademark and other intellectual property laws. We hope that will not be necessary as this is too serious a subject."
What is a serious subject is the devaluation of the U.S. dollar, high unemployment, the U.S. federal debt and a pending war with Iran. The tiff between fat, greedy Hollywood execs is simply the type of thing that the sheep-like people of America like to pay attention to. But, we digress. In someone’s view, this stuff actually is important. More power to them. It remains to be seen if the Potter group’s charity will comply with the letter.
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