Prompt Proofing Blog Post: Marketing Tips - Targeting Our marketing tip for this month concerns establishing who yourhigh-value customers are and targeting your marketing effortsspecifically towards this demographic. VANCOUVER, BC, May 11, 2012 /24-7PressRelease/ -- Our marketing tipfor this month concerns establishing who your high-value customersare and targeting your marketing efforts specifically towards thisdemographic. This may seem to conflict with earlier advice - namely gettingexposure to the widest possible audience; nevertheless, whilebuilding a wide network is fantastic, building a network of peoplewho are actually likely to need and use your services, or who haveinfluence with people who will do so is even better. Not only is itadvisable to target the demographic that is most likely to use yourservices, or buy your product, it is also worth considering whichof your customers are perceived as 'high-value' customers.
Using the 80/20 rule, your high-value customers are the 20% of yourcustomers that traditionally supply 80% of your income. Ideally,these customers may also take only 20% of your effort. Clearlythese customers are preferable to the ones that require 80% of youreffort to produce only 20% of your income. Take some time toconsider who your most desirable customers are and where they areto be found, then focus some of your marketing efforts directly on this group - they are, after all, your idealcustomers! Check back in the second week of June for more marketing tips . About Prompt Proofing Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in2010 by a team of editing and writing professionals who have over40 years of experience in the education, news media, publicrelations and recruitment fields.
Using the 80/20 rule, your high-value customers are the 20% of yourcustomers that traditionally supply 80% of your income. Ideally,these customers may also take only 20% of your effort. Clearlythese customers are preferable to the ones that require 80% of youreffort to produce only 20% of your income. Take some time toconsider who your most desirable customers are and where they areto be found, then focus some of your marketing efforts directly on this group - they are, after all, your idealcustomers! Check back in the second week of June for more marketing tips . About Prompt Proofing Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in2010 by a team of editing and writing professionals who have over40 years of experience in the education, news media, publicrelations and recruitment fields.
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