How To engage Mobile business Easily

Mobile is becoming the new face of engagement. By 2016, smartphones and tablets will put power in the pockets of a billion business application buyers and / or users. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Rather, mobile is the manifestation of a much broader shift to new systems of engagement.
According to Forrester Tech Marketing Navigator, Q1 2012, 38 per cent of US enterprise C-suite executives already access vendor websites through a smartphone, while 30 per cent use a tablet. Almost half of CIOs and 32 per cent of IT professionals access business and technology information websites on their tablets. B2B tech marketers' content management strategy must now include mobile platforms as a routine delivery channel.
Innovative marketers will create unique mobile content to take advantage of the opportunities the platforms offer to drive new revenue and enhance the customer experience to ensure renewed business in the future.

Key points

• Mobile is an important content channel in the B2B buyer's journey: The preference for mobile devices (smartphones and tablets) to consume marketing content is now almost universal among consumers; and business technology buyers are not far behind, using their devices to research their buying needs, identify further sources of information as well as potential vendors and service providers.
• The secret sauce in B2B mobile marketing is marketing app innovation: B2B marketers must assume that their marketing content will routinely be delivered on mobile. As well as developing good content in this context, the opportunity will arise to differentiate with smarter content through the creation of mobile marketing apps to foster prospect and customer engagement, advocacy, and loyalty.

Posted in: Internet