A night out at the movies has been all but replaced in American culture. We have TV, the Internet, and video games to keep us entertained, and they are often less expensive than a trip to the movie theaters. Nevertheless, Hollywood keeps breaking its own box office records with high grossing releases. How is it possible? Read on to find out.
The New Entertainment Industry
It used to be that going to the movies was a common form of evening entertainment - or even afternoon entertainment - for people of all classes and age groups across the United States. These days, a trip to the movie theater has been largely replaced by television, video games, and the Internet. People don’t want to shell out ten bucks or more to go to a movie when they could easily watch a rented movie or stay home and play games with friends via web-connected gaming systems. Nevertheless, all-time top grossing box office records continue to be broken, it seems more and more often.
Movie Going as an Event
This odd situation is fairly easily explained. Hollywood knows that people are unlikely to go see any old movie in the theater. They need the movie going experience to be a true event. Going to the movies needs to be a big deal - something special enough to disconnect people from their cell phones and computers. (Of course, not everyone bothers to disconnect themselves from mobile devices, making for a more distracted cinematic experience.) So how does Hollywood achieve this epic event atmosphere to keep breaking box office records?
One way to get people into theaters is to promote opening night events. The excitement of standing in line for a midnight showing of the latest blockbuster can’t easily be replicated in the comfort of our own living rooms. Opening night events are a huge source of revenue for the film industry, and Americans continue to buy in to these promotions.
The Power of Sequels and Adaptations
By now, most people have noticed that the vast majority of new movies being produced are sequels and adaptations. Utilizing familiar stories is another way that Hollywood keeps luring us into theaters. If we are already emotionally involved with a story, whether because we saw previous installments or because we’ve read the books, then we are more likely to become impatient to see new movies. By contrast, a movie with an original story is something we don’t know about, something that could hit or miss, even if it’s getting excellent reviews. If we’re on the fence about whether to go to the movies or not, an original, unknown story is less likely to sway us in Hollywood’s favor. The latest installment of a story we know and love, on the other hand, could convince us to go out.
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